Use the power of storytelling to inspire action, build connection and create meaningful growth for your business and your life
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Weekly insights on strategic storytelling for business and life. Plus early access to new offerings, resources, and book updates.
Craft compelling stories that drive growth.
Trusted by Fortune 500s, ambitious founders just getting started and women exploring the space beyond their personal limits.
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For your business
1:1 Consulting projects to help you build brand, product and go-to-market stories and strategies that capture the meaning in your work, articulate your value and move audiences to action.
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For your growth
Laura’s powerful memoir and personal transformation manual to help you connect with your story, move past personal limits and fuel your expansion and personal growth.
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For your team
Speaking and workshops to connect people, teams and audiences to the power of story to create mindset and behavior change and ignite movement–whether for business or personal growth.
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Guided + DIY
Get to clarity on your go-to-market story and the confidence to own it in the only program that combines strategic expertise with personal narrative development.
Laura uses synergy between strategy and story to create connection and change
I'm Laura Nespoli, and I've spent my career helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits and start-ups from local to global in scale.
As I was building Meshin Movement, I went through my own transformation journey and discovered that the effect of storytelling on mindset and behavior change in audiences to drive business growth works just as powerfully for personal growth. That’s why my work spans both; telling stories that inspire action—whether you're connecting with your customers and stakeholders or creating change and new outcomes in yourself.
Media and Features
TESTIMONIALS
What clients and attendees say about Laura
Story Strategies for Social Good
Meshin Movement was founded on an idea to create more meaningful connections in the world. Today, I follow through on that intention by using business as a force for good. By pledging 10% of profits to the world’s most effective charities through the Meshin Movement Foundation, Meshin weaves social impact into every project executed, every book sold and every app user that joins our community.
I’m always open to brainstorming ways to make good on this core commitment to use strategy and story resources towards social good and collective growth.
Explore some of my favorite Meshin impact ideas and initiatives:
Frequently Asked Questions
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Strategic storytelling is the practice of crafting narratives that align with audience needs to create mindsets and behavior change for business growth. Beyond marketing copy, strategic stories bring audiences through the meaning in your message to create advantage for an end goal, whether through go-to-market positioning, impact case-making, founder stories or customer messaging.
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A go-to-market (GTM) storytelling consultant helps marketing leaders craft compelling messaging for how your brand, product or initiative needs to show up in the market. This includes clarifying your value proposition, differentiating from competitors, and building messaging that resonates.
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Projects can range anywhere from about $5,000-$25,000 depending on scope of the process to uncover your story and the messaging deliverables you need. If 1:1 consulting has price barriers, let’s talk about my app, Story For Growth, and see if story coaching through the app is a better fit.
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When you build a brand with a traditional brand strategist or agency partner, they’ll likely focus on positioning, some core statements and a brand identity. But you’re often left without the messaging and narrative architecture that help you communicate your brand through every touchpoint, from website copy to sales pitches to investor decks.
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No. I’ve uncovered how the science of story is relevant to move business forward and how it is effective in personal transformation, too. They can be closely related, particularly for founders who lack the confidence in marketing their brand story to its fullest potential. In that case, personal narrative work can be a really helpful tool in developing and sharing your GTM story. But the working with me in one area does not require doing both.
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I’m building the app to deliver all the work I do for GTM storytelling and personal growth in a platform that is accessible for all without the pricing barriers of traditional methods–like an agency or coaching. Whether you’re a DIY founder or marketing leader needing the guidance and frameworks to infuse messaging with effective storytelling strategies, or whether you’re looking to create transformative change in your own life, without blowing up your life, I provide clear pathways and instructions for both.
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I’m based in Rochester, NY, and love serving my local community, but my work spans nationwide.