Inspire people and rally them for movement with your story

Strategic storytelling for business growth and personal transformation

Craft compelling stories that drive growth.

Trusted by Fortune 500s, ambitious founders just getting started and women exploring the space beyond their personal limits.

  • For your business

    1:1 Consulting projects to help you build brand, product and go-to-market stories and strategies that capture the meaning in your work, articulate your value and move audiences to action.

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  • For your growth

    Laura’s powerful memoir and personal transformation manual to help you connect with your story, move past personal limits and fuel your expansion and personal growth.

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  • For your team

    Speaking and workshops to connect people, teams and audiences to the power of story to create mindset and behavior change and ignite movement–whether for business or personal growth.

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    Guided + DIY

    Get to clarity on your go-to-market story and the confidence to own it in the only program that combines strategic expertise with personal narrative development.

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FEATURED

Digital illustration of a mobile app interface titled 'Story For Growth' on a smartphone screen, with additional app screens and a login page visible, set against a brown background with abstract orange and pink shapes.

Story For Growth App in Beta now!

Get clarity on your go-to-market story and the confidence to own it. This program offers 1:1 and group coaching with Laura and custom content to help you build your brand, define your purpose and break past the barriers holding you back.

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Laura uses synergy between strategy and story to create connection and change

I'm Laura Nespoli, and I've spent my career helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits and start-ups from local to global in scale.

As I was building Meshin Movement, I went through my own transformation journey and discovered that the effect of storytelling on mindset and behavior change in audiences to drive business growth works just as powerfully for personal growth. That’s why my work spans both; telling stories that inspire action—whether you're connecting with your customers and stakeholders or creating change and new outcomes in yourself.

About Laura's work

Media and Features

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TESTIMONIALS

What clients and attendees say about Laura

  • “I always marvel at Laura’s ability to deeply connect with our clients, and translate their story in a way that even they couldn’t have dreamed of. She is a remarkable strategist and storyteller extraordinaire.”

    - Hilary Folger, Founder, Sparkfire Ventures & Executive Coach

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  • "Every time we got into a meeting with Laura we had complete confidence in the direction of our brand and strategy. We felt heard, we felt understood and we felt that Laura was an intimate member of our team that was helping us row in the same direction."

    - Zach Harrington, Founding Partner, Rise Advisors

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  • "The value I received from a short 2-hour workshop with Laura Nespoli blew me away. Laura offered me immense clarity, powerful direction, and a detailed roadmap to take me where I need to go. I am early in building my practice and deemed it a “nice to have” to tackle “story.” It is never too early to do this work. This is a non-negotiable for anyone who wants to make sure they are effectively connecting with their ideal customers.”

    — Adena Teitelbaum, Women’s Health Advocate and Entrepreneur

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  • "It’s incredibly hard to do this work for yourself, and this one day of work with Laura propelled my company forward by months. It was incredibly valuable to have my own words reflected back in the final report alongside Laura’s reflections on what she felt stood out. My vision for my work is big and bold and has many elements. Laura expertly pulled out each thread and wove them together into something nuanced, coherent, and powerful."

    — Katharine Hirst, Thought Partner, Strategist and Entrepreneurship Coach

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  • "After months of spinning wheels on how to best tell our company's impact story, Laura helped me get unstuck and gave me solid frameworks to keep building our narrative. It's clearer now how we can use our story to attract customers and spur change in our industry."

    — Single session consulting hours client

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  • "LAURA! I'm blown away by how you captured and articulated our session yesterday. This is huge for me. THANK YOU!"

    - Director of Impact, Professional Story Immersion Client

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  • "Working with Laura affords me the necessary clarity, perspective and language to inspire change."

    — Chris Province, Chief Purpose Excavator, Purpose & Performance Group

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  • “Think of the creative brief as a mountain of stone and your job is to dig and dig to find a single gold nugget. When Laura crafts the brief, the entire mountain is made of gold.”

    — Mark Fisher, Partner/Creative Director, Plum14

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A circular charity logo with a geometric design in shades of brown and text that says, "We donate 10% of our profits to effective charities."

Story Strategies for Social Good

Meshin Movement was founded on an idea to create more meaningful connections in the world. Today, I follow through on that intention by using business as a force for good. By pledging 10% of profits to the world’s most effective charities through the Meshin Movement Foundation, Meshin weaves social impact into every project executed, every book sold and every app user that joins our community.

I’m always open to brainstorming ways to make good on this core commitment to use strategy and story resources towards social good and collective growth. 

Explore some of my favorite Meshin impact ideas and initiatives:

MarketingMovement.org
Meshin Meals

Frequently Asked Questions

  • Strategic storytelling is the practice of crafting narratives that align with audience needs to create mindsets and behavior change for business growth. Beyond marketing copy, strategic stories bring audiences through the meaning in your message to create advantage for an end goal, whether through go-to-market positioning, impact case-making, founder stories or customer messaging.

  • A go-to-market (GTM) storytelling consultant helps marketing leaders craft compelling messaging for how your brand, product or initiative needs to show up in the market. This includes clarifying your value proposition, differentiating from competitors, and building messaging that resonates.

  • Projects can range anywhere from about $5,000-$25,000 depending on scope of the process to uncover your story and the messaging deliverables you need. If 1:1 consulting has price barriers, let’s talk about my app, Story For Growth, and see if story coaching through the app is a better fit.

  • When you build a brand with a traditional brand strategist or agency partner, they’ll likely focus on positioning, some core statements and a brand identity. But you’re often left without the messaging and narrative architecture that help you communicate your brand through every touchpoint, from website copy to sales pitches to investor decks.

  • No. I’ve uncovered how the science of story is relevant to move business forward and how it is effective in personal transformation, too. They can be closely related, particularly for founders who lack the confidence in marketing their brand story to its fullest potential. In that case, personal narrative work can be a really helpful tool in developing and sharing your GTM story. But the working with me in one area does not require doing both.

  • I’m building the app to deliver all the work I do for GTM storytelling and personal growth in a platform that is accessible for all without the pricing barriers of traditional methods–like an agency or coaching. Whether you’re a DIY founder or marketing leader needing the guidance and frameworks to infuse messaging with effective storytelling strategies, or whether you’re looking to create transformative change in your own life, without blowing up your life, I provide clear pathways and instructions for both.

  • I’m based in Rochester, NY, and love serving my local community, but my work spans nationwide.

Cover page and internal pages of a guide titled 'The Story-Driven Leader' from Meshin Movement, featuring warm earthy color tones, abstract design elements, and text about leadership and growth.