Strategic Storytelling

Struggling to communicate the true power of what you’re doing?

Let’s explore your story and build a strategy around the most meaningful elements to rally the people you serve and move them to action.

  • Need a powerful brand story and everyone on your team telling it in unison?

    Shape a strategic story to help you meet your business objectives and unite your team and marketing around it.

  • Need something to get your team moving but tight on time and resources?

    Let’s talk about a story sprint and see if we can get you where you want to go at a pace and price that works for you.

  • Going it alone doesn’t need to be so lonely.

    If you’re leading the charge on shaping your story but just need some thought partnership, book Laura for Story Consulting Hours.

Collaborator & Client Perspectives

  • "The value I received from a short 2-hour workshop with Laura Nespoli blew me away. Laura offered me immense clarity, powerful direction, and a detailed roadmap to take me where I need to go. I am early in building my practice and deemed it a “nice to have” to tackle “story.” It is never too early to do this work. This is a non-negotiable for anyone who wants to make sure they are effectively connecting with their ideal customers.”

    — Adena Teitelbaum, Women’s Health Advocate and Entrepreneur

  • "It’s incredibly hard to do this work for yourself, and this one day of work with Laura propelled my company forward by months. It was incredibly valuable to have my own words reflected back in the final report alongside Laura’s reflections on what she felt stood out. My vision for my work is big and bold and has many elements. Laura expertly pulled out each thread and wove them together into something nuanced, coherent, and powerful."

    — Katharine Hirst, Thought Partner, Strategist and Entrepreneurship Coach

  • “Think of the creative brief as a mountain of stone and your job is to dig and dig to find a single gold nugget. When Laura crafts the brief, the entire mountain is made of gold.”

    — Mark Fisher, Partner/Creative Director, Plum14

  • "After months of spinning wheels on how to best tell our company's impact story, Laura helped me get unstuck and gave me solid frameworks to keep building our narrative. It's clearer now how we can use our story to attract customers and spur change in our industry."

    — Single session consulting hours client

  • "LAURA! I'm blown away by how you captured and articulated our session yesterday. This is huge for me. THANK YOU!"

    - Director of Impact, Professional Story Immersion Client

  • "Working with Laura affords me the necessary clarity, perspective and language to inspire change."

    — Chris Province, Chief Purpose Excavator, Purpose & Performance Group

Storytelling Services

Meshin works with brands, agencies and individuals to create strategies for any level of brand storytelling–from founders who need to articulate their purpose and founding story, to fortune 500s seeking the right messaging for a product launch or brand refresh.

SERVICES TO SURFACE MEANING AND INSPIRE ACTION

  • strategic narratives 

  • purpose articulation 

  • brand strategy 

  • positioning development 

  • core messaging 

  • creative strategy

  • discovery research; 

  • primary and secondary 

  • workshops + brainstorms 

  • stakeholder alignment

  • Introducing 1:1 Story clinic office hours

FEATURED IMPACT WORK

More Movement with Marketing

This initiative exemplifies Meshin’s pursuit of blending strategy, story and social impact to unite and rally people. It’s starting as open discovery to answer the question, “Can we unite the forces of marketing to create positive impact on multiple levels for the greater good?” Feedback, collaboration and participation will determine where it goes from here.

To be successful, this movement needs the perspectives of many. Please lend your voice.

FEATURED STRATEGY WORK

Greater ROC Place Brand Strategy

Meshin Movement had the privilege of developing the strategy for a new place brand for Greater Rochester, NY. Collaborating with community members from across the region, we shaped a uniting purpose and narrative the many unique voices of Greater ROC could champion.

Gold Winner 2021 Rochester Advertising Federation’s American Advertising Awards

REMARKABLE MOVEMENT

Uniting Strategy, Creativity and Support

Laura’s time as a coach and board member for Girls on the Run of Greater Rochester (GOTR) left an indelible mark on her personal growth and life’s journey. To celebrate the impact of the program on her, and foster support for girls in her region, Laura created a 40th birthday celebration fundraiser. The fundraising website aligned the values of GOTR with the milestones of her coming out story, creating an unforgettable virtual “dance party” that raised nearly $4,000 for the Greater Rochester Council of Girls on the Run.

Awarded the Remarkable Volunteerism Award by Girls On the Run International