Knowing When To Make A Change
Four and a half years ago, I founded Meshin Movement with my then-business-partner. It was an exciting start fueled by a deep-rooted sense of purpose that I articulate now as a drive to unite people and inspire movement through shared meaning. Meaning is my medium and story is my method–whether I’m doing brand strategy and storytelling, whether I’m speaking about the power of story to strengthen teams and leaders, or whether I’m applying my skills to social impact ambitions.
It was never my intention to grow a brand strategy firm per se, but rather, to grow my expertise and how I benefit the world through what I do. And to that end, I love what I’ve created in Meshin Movement. I love the blend of sense, strategy, story and social impact. I’ve loved the clients and partners I’ve had the privilege of working with. I’ve loved the variety of work and the opportunities that working for oneself affords. I would’ve loved to continue down this path and see the growth I’ve had continue to play out.
But, the only thing constant in life is change. And now it’s time for a change–one that I think will help me best fulfill that purpose, which remains constant in this shifting world and market.
For the last two and a half years, I’ve been so lucky to develop an incredible partnership with Article Group–an agency built for innovative product companies. It has been the sort of partnership that had me feeling FOMO whenever I wasn’t engaged with any projects. I’m usually a JOMO kind of girl, so this really shook me.
When you feel FOMO over what your friends and partner colleagues are doing without you, it’s time to take things to the next level.
I’m so excited to share that I’ve joined Article Group as Group Strategy Director.
I’m equally excited to continue speaking about the power of story and pursuing social impact work through marketing and storytelling. And I’m grateful that Article Group wholeheartedly supports my ambitions and purpose in these areas while also giving me the chance to do the work I love to do for incredible clients alongside the brilliant talent with big hearts that make up their team.
So, Meshin Movement is making some moves again. Through Meshin I will continue fulfilling my purpose work with a focus on speaking and social impact. And now you can also find me at Article Group, creating human-centered stories that connect people to the world’s most celebrated products.
What is your FOMO saying about your next move?
