A custom Meshin narrative to bring a new brand purpose to life for a newly appointed board of directors. This special dinner wove the meaning of the new brand purpose and prompts for guests to rally around it into each course.

Is certainty holding you back from greater understanding and connection with others? Do you hold enough space for wonder and possibilities? If you let go of certainty, can you let go of limits and discover something new? Some musings here to consider the effects our certainties have on us as people, teams and society…

Here I share my intimate fears and confusion on the metaverse and make a case that we should proceed into this alternate reality with some metacognition on our beliefs and values.

It isn’t easy to break the norm and go against category convention. But my sense is that a little departure from the norm is where the magic happens.

The dazzling presence of vulnerability and truth-telling inspires us to let down our guard and reciprocate realness. And we need more of it. Especially in our professional lives. This is my un-masking—a look at the struggle and beauty that comes with growth.

Remarkable movement happens where strategy, creativity and social giving come together.

Celebrating resilience and gathering in real life with the first in-home Meshin Meal supporting the YWCA of Greater Rochester’s Adopt-A-Family holiday campaign.

I am so proud to pledge 10% of Meshin’s profits in support of effective altruism, and take a bigger step toward aligning the work I do every day with my ideals.

Starting the conversation to go beyond brand purpose and consider our purpose as marketing and advertising industry. How do we inspire doing more with the power and responsibility of the world’s biggest stage? (Originally published in MediaPost on 2/2/2021)

Standing on the frontier of what comes next for Meshin, I reflect on the luck I’ve had in the magic of how it all began.

Proud to be champions of Greater ROC and do all we can to help this place “brand” be a true lens for any individual to celebrate their Rochester and where we are going as one region, many strong.

A look at how a clearly articulated purpose can align teams and help create unified movement in the best and worst of times.

We don't "plug, in." If you can plug in, you can also plug out. When we partner with you, we “mesh in” together.

Purpose aligns teams and gives them focus to connect with their customers in meaningful ways.

Especially in the face of change and evolution, a clearly defined purpose keeps everyone in the organization aligned, inspired and clear on how to approach the tough calls. Purpose gives us permission to persevere.

What began as an idea to create a new way for people to find meaningful and moving connection now lives in true form.

The actual process to shape a strategy makes all the difference in its potential for success.

The portrait of us on our about page has a very important story behind it. It’s a story of human connection. A trail of connections.

Letting ourselves be vulnerable enough to try and fail opened up the capacity to try and succeed